CHRIS LIETO


IRONMAN CHAMPION • PROFESSIONAL ATHLETE • ENTREPRENEUR

 
 
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LIFELONG GRATITUDE

A God-Guided Journey

I've led quite a journey during my career as an Ironman Athlete.

At 25 years old - and just starting my first couple months in the sport of triathlon - I found myself in an accident where I broke nearly every bone in my foot and ankle. From that moment on - my journey toward understanding my purpose in life shifted. I understood the importance of surrendering myself to something greater and giving my best at everything for God. After a faith-fueled recovery, I went on to win multiple titles at the 2002 Ironman Wisconsin, 2005 Ironman Canada, and 2006 Ironman Japan triathlons - resulting in my proudest performance of placing 2nd at the 2009 Ironman World Championships.

This journey in life has been one filled with experiences, successes, failures, and struggles - and through that - I have learned to value every step of the way and focus on Jesus being by my side.

My goal now is to share my experiences and help the experiences and the lives of others through my work. I want to both teach and learn from others to help us grow, succeed, push through, rise up, take responsibility, challenge ourselves, and all in all, be who God intended and desires us to be.

 
 
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UNMATCHED EXPERTISE

Offering Insight

I currently offer keynote speaking, coaching, product development, and deep-dive events to individuals, groups, and businesses looking for the unique perspectives I can offer in bringing their performance to the next level. 


 
 
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BEYOND PARTNERSHIP

Projects

Life hasn’t always been just about being the best athlete in the world. During my career, I both secured and managed all sponsorship relationships and developed partnerships beyond that of just an athlete wearing a logo. I worked with companies in developing new and innovative products, marketing strategies, engagements, brands, and athletes across rosters.

As a result - I’ve successfully launched and worked with multiple brands and projects of my own over the years. Below are just some of my favorites.

Read more about each here.


 

DADMODE

DadMode is here to elevate and showcase a new movement of fathers that are committed to showing up for those they love.

 

MORE THAN SPORT

A non-profit I started out of my desire and passion to help those in need and to spread the idea that racing could be more than just a race and should make a positive difference for others.

 

K-SWISS

I raced and represented K-Swiss in my successful Ironman career and was brought on to help develop both a running shoe and shoe line for the company.

 

BASE PERFORMANCE

I created Base Performance Nutrition out of the need for solid foundational health supplements that improved performance could be built upon.

 
 
I can’t thank you enough for sharing your incredible experience and insight. We will certainly take you up on future opportunities.
— JON | NIKE
 
 
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GROWING THROUGH CONVERSATION

The Podcast

Stay updated with current voices and perspectives in performance, endurance, and sport. This show dives beneath the surface with some of the world’s best athletes and experts to share fresh stories and insight to inspire and educate at every level – athlete or otherwise – on how to live life fully.


 
 
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LET’S CONNECT

Don’t Be A Stranger

Whether it’s leading a workshop or being interviewed for a podcast - I’d love to hear from you and would be grateful to connect around new opportunities for me to share my perspective with you, your team, or your brand.

If you’d like to keep up with my latest - feel free to subscribe to any of my socials, check out my podcast, or sign-up for my newsletter for seasonal coverage of what’s new in my world.

 
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